{"id":14927,"date":"2025-11-24T10:38:32","date_gmt":"2025-11-24T09:38:32","guid":{"rendered":"https:\/\/www.kristallturm.com\/?p=14927"},"modified":"2026-02-04T16:59:53","modified_gmt":"2026-02-04T15:59:53","slug":"playletter-best-new-product","status":"publish","type":"post","link":"https:\/\/www.kristallturm.com\/de\/playletter-best-new-product\/","title":{"rendered":"PlayLetter als Bestes Neues Produkt ausgezeichnet"},"content":{"rendered":"
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<\/path><\/svg><\/span>Kristallturm\u00ae<\/sup><\/strong><\/strong> PlayLetter gewinnt als Bestes neues Produkt <\/strong><\/span><\/h1>\n\n\n\n

IAAPA Brass Ring Awards 2025 <\/p>\n\n\n\n

Branding trifft Erlebnis \u2013 im vergangenen Jahr pr\u00e4sentierte KristallTurm\u00ae<\/sup> ein neues Produkt: den PlayLetter. Vertikale Spielwelten in Form von riesigen Buchstabe<\/strong>n. Ein Konzept, das bei den IAAPA Brass Ring Awards 2025 als Best New Product ausgezeichnet wurde.   <\/strong><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Im Fr\u00fchjahr 2025 wurde der erste KristallTurm\u00ae<\/sup> PlayLetter<\/a> <\/strong>im Eingangsbereich der Bavaria Filmstadt<\/a> in M\u00fcnchen er\u00f6ffnet \u2013 ein riesiges, t\u00fcrkises „B“. Seitdem ist der 8 Meter hohe Buchstabe ein absoluter Publikumsmagnet. Was ihn so besonders macht? Er verbindet starkes Branding mit spielerischem Erlebnis. Auf den ersten Blick wirkt er wie eine Art Wahrzeichen. Im Inneren wartet wiederum eine vertikale Spielwelt mit Rampen, Balken, Kammern und mehr \u2013 perfekt zum Spielen, Verstecken und Entdecken. Er bietet Unternehmen, Organisationen, Freizeitparks und Ferienregionen eine wirksame M\u00f6glichkeit, sich nach au\u00dfen zu pr\u00e4sentieren. Gleichzeitig erweist er sich als au\u00dfergew\u00f6hnliche Attraktion sowie als sozialer Treffpunkt f\u00fcr diverse Zielgruppen.<\/p>\n\n\n\n

Das Konzept kommt an: Bei den diesj\u00e4hrigen IAAPA Brass Ring Awards<\/a><\/strong> wurde der KristallTurm\u00ae<\/sup> PlayLetter als Best New Product in der Kategorie „Patron Participation Ride\/Attraction“<\/strong> ausgezeichnet. Der Award w\u00fcrdigt Produkte, die die Attraktions- und Freizeitbranche mit neuen Ideen, Innovation und nachhaltigem Mehrwert f\u00fcr Besucher und Betreiber voranbringen.<\/p>\n\n<\/div><\/div>\n\n

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<\/path><\/svg><\/span>KRISTALLTURM\u00ae<\/sup> PLAYLETTER \u2013 SO GEHT\u00b4S WEITER<\/strong><\/span><\/h2>\n\n\n\n

Seit dem Bau des ersten PlayLetters hat sich hinter den Kulissen noch so manches getan: Bestand der erste PlayLetter noch komplett aus Holz, bildet jetzt ein robuster Stahlrahmen das Grundger\u00fcst. Die Verkleidung ist nach wie vor aus Holz, um den nat\u00fcrlichen Look beizubehalten. Dabei stehen verschiedene licht- und luftdurchl\u00e4ssige Fassaden zur Wahl. <\/p>\n\n\n\n

KristallTurm\u00ae<\/sup> entwickelte ein modulares System. So lassen sich mit nur wenigen Grundelementen alle 26 Buchstaben des Alphabets umsetzen. Zudem gibt es die Buchstaben nun standardm\u00e4\u00dfig in zwei Gr\u00f6\u00dfen: 6,20 und 8 Meter hoch. Besonders die kleinere Variante bietet Vorteile hinsichtlich der Logistik, da die Bestandteile perfekt in einem 20-Fu\u00df-Container Platz finden. Bei der spielerischen Gestaltung sind der Fantasie keine Grenzen gesetzt \u2013 von Thematisierungen, \u00fcber interaktive Spiele, bis hin zu gro\u00dfen Anbauelementen wie Rutschen und Co. <\/p>\n\n<\/div>\n\n

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INTERESSE AN EINEM EIGENEN PLAYLETTER?<\/strong><\/p>\n\n\n\n

Gerne entwickeln wir gemeinsam mit Ihnen ein individuelles Konzept, das zu Ihnen, Ihrem Standort und Ihrer Zielgruppe passt.<\/p>\n\n\n

\n\nANFRAGE SENDEN<\/strong><\/a>\n\n<\/div>\n<\/div>\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

Branding trifft Erlebnis – Bei den IAAPA Brass Ring Awards 2025 wurde der KristallTurm\u00ae PlayLetter als Bestes Neues Produkt ausgezeichnet.<\/p>\n","protected":false},"author":16,"featured_media":14928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[87],"tags":[],"class_list":["post-14927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spielplatz","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"acf":[],"yoast_head":"\nKristallTurm\u00ae News - PlayLetter gewinnt als Best New Product<\/title>\n<meta name=\"description\" content=\"IAAPA Brass Ring Awards 2025 \u27a4 KristallTurm\u00ae PlayLetter als Bestes neues Produkt ausgezeichnet \u27a4 zur News\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kristallturm.com\/de\/playletter-best-new-product\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KristallTurm\u00ae News - 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